The best fashion label you’ve never heard of
Find out who fashion's most influential starlets are wearing.
Supermodel Bar Rafaeli has been featured in its campaigns, and actress Gal Gadot, who is now starring as Wonder Woman, has long been the fashion house’s model and ambassador. And fashion’s most-followed influencers fill their social media feeds with the label. Castro, widely known as the most successful fashion house in Israel, now has 180 retail outlets worldwide and also sell their products online.
The global retail chain had the humblest of beginnings. Aharon Castro started his business in 1950 as a family-run atelier in Tel Aviv, operating out of the basement of a store. His mother Anina was a dressmaker and served as both his mentor and inspiration. As the business expanded, Castro began selling his clothing to Israel’s luxury department stores in the 1960s, and by 1975, he was exporting clothing to European stores. In 1985, he opened his flagship store on Tel Aviv’s downtown Dizengoff Street and established retail stores throughout Israel.
Gadot, who has been modeling for the brand since 2008, makes the Castro lifestyle look fresh and fun in this video:
While the Castro fashion brand continues to expand globally, it has remained rooted in Tel Aviv where its design studio, the largest in Israel, is located. The bustling metropolis of Tel Aviv offers its designers a limitless wealth of inspiration to draw from: the city’s culture, art and architecture, to its nightlife, beach and street style.
Castro’s fashion, graphics and textile designers all hail from the best fashion design schools in the world, including the Shenkar College of Engineering and Design in Israel. Castro is the exclusive sponsor of Shenkar’s annual fashion show to support bright, young talent studying fashion. This kind of productive and ongoing dialogue between its design studio and students is what keeps Castro connected to the forefront of fashion.
No finer example of this is the company’s decision to help enhance the health of models in the fashion industry. Castro was one of the first companies to join fashion photographer Adi Barkan’s campaign to stop the prevalence of eating disorders by pledging that they wouldn’t contract underweight models. Israel became the first country in the world to ban underweight models.
Castro’s collections for men and women are composed of three distinct, trend-setting lines. Its Red collection is a casual line that has a more urban, youthful aesthetic. Its Black line includes items that are classic and tailored to serve as formal business attire, such as suits and button-down shirts and blouses, as well as a collection of evening wear for special occasions. The Blue line consists of both classic and cutting-edge jeans and denim fashion. Castro also sells accessories, such as sunglasses, jewelry and bags, as well as lingerie and shoes to complement its collections. Moms and dads who love Castro can even outfit their kids in the same stylish Castro fashions.
As Tel Aviv Fashion Week grows in reach and influence, and more consumers take note of the fashion innovation coming out of Israel, the Castro fashion house will surely become a household name across the world.
Street chic Tel Aviv blogger Karen Or, modeling for Castro Magazine. (Photo: Karen Or)
Lindsay E. Brown is the managing editor of Eco-Chick, the web’s first ethical fashion, beauty and travel site for women. She has written for Whole Living Magazine, Edible, and Cottages & Gardens. Lindsay has been featured as a fashion and beauty expert on the Veria Living Network. Lindsay holds a BS in Global Business Studies and Marketing from Manhattan College, and received the 2012 Honors Award at Columbia University Graduate School of Journalism.
The opinions expressed in blogs and reader comments are those of the writers and do not reflect the opinions of FromtheGrapevine.com. While we have reviewed the content to ensure it complies with our Terms and Conditions, From the Grapevine is not responsible for the accuracy of any of the information.
MORE FROM THE GRAPEVINE: