Discovery buys stake in TV network for dogs
Israel-based channel keeps canines occupied when humans are away.
In 2003, public radio's This American Life ran a story by Molly FitzSimons about her father's attempt to start The Puppy Channel - an American cable TV channel that featured only loads and loads of adorable puppies. While the channel never did take off on television, the story has become one of This American Life's most popular tales ever, and The Puppy Channel did actually come to fruition (but only on the web).
Which is all part of what makes Discovery Communications buying an undisclosed stake in DOGTV so interesting. The Israel-based channel inked a deal with DirectTV this past August and has gone the subscription route so far, with DirectTV charging customers $5 a month for the channel and DOGTV itself charging $10 per month for online streaming. This new deal with Discovery, however, could open up the canine-centric network to many new possibilities.
“We love dogs and celebrate our special bond with them,” said Rick Holzman of Discovery's Animal Planet in a press release. “Whether providing information on where to adopt a loveable shelter dog, sharing our straight out puppy love-fests Too Cute! and the Puppy Bowl or creating canine products, we are always interested in expanding our audiences – human and canine – and developing innovative programming.”
Gilad Neumann, CEO of DOGTV, added: “DOGTV is a proven tool for relieving stress and anxiety for stay-at-home dogs, and a partnership with Discovery will help accelerate the network’s growth, while making DOGTV even more accessible to dog owners.”
If you're unfamiliar with what DOGTV actually offers, From the Grapevine wrote briefly about the network back in October. It's the first and only network specifically made for dogs. This isn't a channel for dog-lovers to sit around and watch adorable puppies playing all day. No, no. DOGTV is actually for dogs to watch.
According to the press release, DOGTV is a scientifically developed and tested program that "treats stay-at-home dogs to programming specifically designed for their eyes and ears. Featuring programming split into three categories – relaxation, stimulation and exposure – the content works collaboratively to provide just the right balance for the daily routines of dogs."
If you're a dog, that sounds pretty great. Check out the video below to see more about the channel itself:
And if you have pooches of your own around the house, feel free to give them a little taste of what DOGTV offers with this video sample:
(Main photo: Scott Neumyer)
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