optical illusion photo of lamp and photograph optical illusion photo of lamp and photograph Israeli artist Dudi Ben Simon weaves together seemingly unrelated objects in his photographs. (All photos: Dudi Ben Simon/Instagram)

These stunning images turned an amateur photographer into an Instagram star

Dudi Ben Simon uses optical illusion to turn everyday objects into extraordinary photographs.

Sitting on the couch in his Tel Aviv home, Dudi Ben Simon noticed something peculiar on his counter.

It was a sleeve, he thought. No, it wasn't. It was a stack of bowls that had fallen sideways, he saw. For Ben Simon, who studied art history in college and now works as a creative director, it was an epiphany.

"I was fascinated with what can be made by using objects and daily pieces when they are disconnected from their original use,” Ben Simon said. So he got out his camera, took a picture and posted the shot on  Instagram.

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Freehand

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Since then, he's amassed a tremendous fan base, from 800 followers when he first started posting his optically illusory photos to more than 15,000 today. Soon after, Ben Simon's style of removing objects from their normal contexts attracted a representative from Instagram to invite the artist to the company’s London office to discuss his work. 

“A year ago I purchased a plate with a black swan image that I had been dying to take a picture of but couldn’t find an idea,” he said. “One morning, I opened the fridge, and in front of me I saw some green beans – I took the photo that second before I left for work."

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beans

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His inspiration comes from his everyday routine, his family, coworkers and just about any object lying around the house. 

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cleanliness

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new color

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wolfman

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Queen

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damage to nature

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Dudi Ben Simon uses optical illusion to turn everyday objects into extraordinary photographs.