Olympic parade uniforms reimagined in the most amazing ways
A network of designers and artists sketched out some new looks for the Parade of Nations participants, and the results are stunning.
As part of every Olympic games dating back to 1908, an opening ceremony has preceded the monumental event, culminating in a Parade of Nations in which the athletes of each participating country enter the Olympic Stadium together while waving their national flags and donning patriotic uniforms.
If you stuck it out to watch all 207 delegations cross the stage at the 2016 parade in Rio on Aug. 5, you likely noticed the stunning array of colors and styles of the athletes' uniforms – vibrant blazers and jackets, cheerful skirts, summery Bermuda shorts (and it wasn't just Bermuda wearing them!), and even a snappy plaid vest thrown in for good measure. The uniforms went a long way toward making the parade the brilliant, lively spectacle we've been watching in awe for more than a century.
But what if all that suddenly underwent a high-fashion upgrade? The folks at Fiverr, a network of freelance artists and designers selling their graphical, video, music, marketing and copywriting services to would-be clients, decided to do a collective reimagining of Parade of Nations wardrobes as part of a new advertising campaign for the platform.
Fiverr, a tech startup based in Tel Aviv, Israel, said it was inspired to launch the campaign after thinking about the unity and multiculturalism the Olympics represent. "We didn't host a contest but reached out to artists on Fiverr in certain countries to ask if they would like to redesign the Olympic uniform for their country, and tell us what inspired them," a company spokesperson said. Then, Fiverr reached out to design agency Inkhouse, which transformed the designs into digital images.
For their illustrations, artists often took inspiration from their national heritages, from the shamrock and Celtic imagery in Ireland's uniforms to the Aboriginal influences within Australia's. Here's a sample of a few of them:
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