Kim Kardashian West's new app is the Shazam for fashion
See an outfit you like on Instagram? Now you can find out how to get it.
You're scrolling through your Instagram feed and see your friend or a celebrity wearing that perfect outfit. And you say to yourself: I wish there was a way to find out where I could get those clothes.
Well, wonder no more. Thanks to a new app called ScreenShop, you can upload any photo and it will instantly tell you where to purchase the clothes in the photo. It's being called "the Shazam of fashion."
Kim Kardashian West likes the app so much that she joined the team as an advisor. “It’s not a secret that I love social media and the notion of being able to shop from my feed is something I could only dream about," said Kardashian. “I’ve been working with the ScreenShop team to help define the concept and shape the user experience for over a year now.”
The app was launched by four young innovators, including Israeli entrepreneur Jonathan Caras. "One person cannot build a successful company," he told us in a 2015 interview. "It’s far more likely to fail with one founder than multiple founders."
One of his co-founders is Molly Hurwitz, who had experience building a successful clothing brand. “I am all too familiar with the constant frustration of seeing styles flood my social media feed and never being able to find similar products that fit my lifestyle," she said.
Kardashian West, a queen of the social media stratosphere, is involved with several apps, including her own line of Kim-branded emojis called – what else? – kimojis. There's even a weather app that shows you the temperature of any city in the form of one of Kim's outfits.
It's heating up in Tel Aviv, but Kim is keeping it cool. (Photo: Kim.Guru / Bravo)
So does the ScreenShop app actually work? We took it for a test spin this morning by grabbing a few recent photos from our favorite actress's Instagram feed. (Yes, we enjoy writing about Gal Gadot.) The app does a pretty good job ... until you throw it a curveball with a superhero outfit. Take a look below...
While the app's algorithm improves over time, Kardashian West points out that sometimes "close enough" is just as good as the real thing. "I follow a lot of '90s-inspired Instagram accounts, and when I see a cool outfit, I'll screenshot it and it'll go right into my app and I'll look for things similar," she explained. "I've bought some cool, simple outfits that I thought looked really similar to the things that I've screenshot."
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