Singer-songwriter Amir Dayan found freelancers on Fiverr to contribute to his new song, do the PR and even create the album art. Singer-songwriter Amir Dayan found freelancers on Fiverr to contribute to his new song, do the PR and even create the album art. Singer-songwriter Amir Dayan found freelancers on Fiverr to contribute to his new song, do the PR and even create the album art. (Photo: Courtesy Amir Dayan)

How one guy created a virtual band to produce a song

The musicians have yet to meet. And next up? An entire album of crowdsourced tunes.

Amir Dayan is a marketing professional by day, and a singer-songwriter in his spare time. He wrote a song in 2008 called "Dreaming of You," which was subsequently stuck in a drawer while life got in the way.

Years later Dayan finally decided to do something with it, but rather than go the traditional route of getting a band together, rehearsing and spending a few thousand dollars for a slot at a recording studio, he turned to the freelancing site Fiverr.

Fiverr is one of hundreds of tech startups based in Tel Aviv, Israel. The company is revolutionizing the freelancing world and what's commonly called "the gig economy." For as little as $5, you can hire a freelancer to do anything in the creative industry, from creating a promotional video, to copywriting, to singing a song.

“I really wanted to find a different way of doing things," Dayan told From the Grapevine. "Anybody can go to the studio and pay thousands of dollars to get a song produced. It’s like going to the store and buying a good wine. Anybody can pay $100 and get a great bottle. It’s about finding those fantastic bottles under $20."

Dayan, who is originally from Israel but now lives in Canada, hired Addie, a singer from California, after listening to several video samples.

He wanted a woman to sing the lead vocals, and he would join in on the chorus. After exchanging a few emails, Dayan sent Addie the lyrics and his music. What she returned a short time later blew him away – and he’d only spent $45.

Pleased with the results of Fiverr, he went back to the site to find other musicians to add to the song. He found Anat Nevo, a cello player in Israel. Again he sent off the music and a recording of his part on the guitar, and Nevo sent him back an emotional piece of music that Dayan was able to layer beautifully into the song with his guitar and Addie’s voice.

“It was amazing, it was exactly what I wanted both of them to do. We got it on the first try. That doesn’t happen a lot,” Dayan told us.

He also found freelancers on Fiverr to create the album art and a promotional video for the song. The song was released on iTunes and his website, and the music video was released earlier this year, but none of the musicians have ever met. Since the song is about longing, that’s rather fitting.

Dayan says "Dreaming of You" isn’t his best song. “My music teacher used to tell me, ‘Amir, your best song is your next song.’ Your best work is always your next work. It’s a good attitude to have in life.”

He envisions a whole album of songs, each one using a completely different set of musicians. "I’d like to take other songs and use other people and see what I get. I’m pretty sure the results will be completely different.”

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How one guy created a virtual band to produce a song
The musicians have yet to meet. And next up? An entire album of crowdsourced tunes.