Coldplay's Chris Martin calls 'Up&Up' the best music video ever made
Nominated for a Grammy, Coldplay's music video 'Up&Up,' is directed by Israeli directors Vania Heymann and Gal Muggia.
Picture a music video that features everything from synchronized swimmers in a washing machine to a baby hanging on to the wing of an airplane. A turtle floating in the subway and race car drivers zooming along the ring of Saturn to people skiing down a fluffy white pillow. That seemingly bizarre and surreal imagery is the backbone of "Up&Up," the latest song from British rock group Coldplay. Released in 2016, the video won the award for best visual effects at the MTV Video Music Awards and is nominated for a Grammy Award.
"The video is – I'm going to drop the mic here and say – I think it's one of the best videos people have made. Even if you take the music away. That's my point," Coldplay's lead singer Chris Martin said. "It's made by these Israeli guys. These young guys. I can't believe that that's our video. If that was someone else's video, I'd be so jealous."
The highly stylized four-minute film harkens back to the glory days of MTV, when the videos themselves often told a story that was more interesting than the song itself. Take a look for yourself at the video below:
"That song 'Up&Up' is kind of our defining credo and it's about a different way of looking at the world," Martin explained. "So this video, they just have this whole visual way of looking at things, that I could never have thought of myself. Basically, it just surprised me so much. How on earth did they think of that? They just do these things and I thought, 'Really?' It's so clever."
The people he's praising are Vania Heymann and Gal Muggia, two Israeli filmmakers who are already making a name for themselves in their still short career. They previously worked with "The Voice" judge and music icon CeeLo Green as well as directed commercials for American Express and Pepsi.
The Jerusalem-born Heymann, a graduate of the Bezalel Academy of Art and Design in Israel, posted on Facebook that he's "proud and excited" about the Coldplay video.
Heymann made international headlines in 2013 for his interactive video of Bob Dylan's "Like a Rolling Stone." Time magazine named it the music video of the year. So, how did that all come together? Watch Heymann tell the story behind the video in this interview with the Wall Street Journal:
In addition to working on music videos, Heymann was also the genius behind the "Heavy Bubbles" commercial from Israel-based SodaStream. The video, starring the rather large actor Hafthór Júlíus "Thor" Björnsson from "Game of Thrones," turned out to be an April Fools Day prank that went viral last year.
This is not the first time Coldplay has worked with Israeli music video producers. When the band performed at the Super Bowl with Beyoncé in 2016, the stage and video backdrop came courtesy of a 10-person team at the Yaron Yashinski Studio in Tel Aviv. That group of designers was also responsible for Coldplay's "Hymn for the Weekend" video, which you can see below:
The 59th annual Grammy Awards air Sunday, Feb. 12 at 8 PM on CBS.
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Related Topics: Music