Céline Dion's heart will go on ... for children's clothing
The pop star teams with Israeli brand Nununu to launch a gender-neutral line named Célinununu.
If Céline Dion has any say, the days of buying a blue outfit for a boy and a pink one for a girl are over. The Canadian pop star and mother of three has just launched a line of gender-neutral children's clothes.
She's teamed up with Nununu, a global children's fashion brand based out of Tel Aviv, and founded by Israeli designers Iris Adler and Tali Milchberg. “I’ve been approached by many children’s companies, but Nununu is the only one I considered,” Dion told People magazine. “My kids love the clothes and I love what the line is about: positive change and promoting individuality.”
Added Milchberg, who studied at FIT in New York: "Fashion has the power to shape people's minds. We're saying, find your own individuality."
Merging their two names, the new line is called Célinununu. The collection consists of dozens of products including long-sleeved tops, jackets and slippers. The clothes are geared for kids from 6 months to 14 years old. The company released this humorous ad with Dion to promote the new line.
"It's more about offering [a] choice and giving children a chance to feel free to find their own individuality, their own true essence without being tied to stereotypes," Dion told Refinery29. "I think that every child needs to have their own identity, to express themselves freely, and [to] not feel like they have to be like someone else."
The 50-year-old singer has long been a fan of Nununu's clothes and admits to dressing her 8-year-old twin boys in them. She's not alone. Celebrities like Gwen Stefani, Ashton Kutcher, Stephen Curry, Jennifer Garner and Matthew McConaughey have all been spotted dressing their children in clothes from the cult-favorite Nununu brand.
Dion is following in a long line of celebrities who have their own fashion lines – including Sarah Jessica Parker, Jennifer Lopez, Ryan Seacrest, Kate Hudson and Justin Timberlake, just to name a few. Beyoncé, who has her own line called Ivy Park, has also tended to favor Israeli designers. And earlier this year, Kim Kardashian became the face of an Israeli eyewear company.
While the Célinununu clothes can be purchased online, the broader Nununu brand will still continue to be sold at Bloomingdale’s, Nordstrom and Saks Fifth Avenue. The designers, Adler and Milchberg, say they are thinking about opening their own brick-and-mortar shop.
As for Dion, she has sold more than 250 million albums, so selling kids clothes shouldn't be too much of a challenge. "I love fashion, I always have," she said. "I like to have fun with it. I love to experiment, to try different things and keep an open mind."
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