Beyonce and Jay Z's new video for "Apeshit." Beyonce and Jay Z's new video for "Apeshit." The star power of this video, from European art to modern-day hip hop royalty, is stunning. (Photo: YouTube screenshot)

The Israeli who produced Beyonce and Jay-Z's latest music video

Music producer Natan Schottenfels has also worked with Coldplay and Cee-Lo Green.

We'd like you all to meet someone.

See the guy on the right?

Filmmakers Vania Heymann, Gal Muggia and Natan Schottenfels attend The 59th GRAMMY Awards at STAPLES Center on February 12, 2017 in Los Angeles, California. Filmmakers Vania Heymann, Gal Muggia and Natan Schottenfels attend the 59th Grammy Awards in February 2017. (Photo: Frazer Harrison/Getty Images)

That's Natan Schottenfels. He's not a household name (yet), but just wait. Tongues are wagging as the Israeli producer recently revealed in a Facebook post that he produced the newest Beyonce/Jay-Z music video, which uses Paris's iconic Louvre as its backdrop. Schottenfels works full time at Iconoclast, a French-owned video production company. And it was directed by Ricky Saiz who also directed Beyonce's 2013 "Yonce" video.

Here's the video, which just surpassed 19 million views on YouTube and counting:

The Egyptian sphinx, the Venus de Milo, the Mona Lisa ... Beyonce? Yeah, we can hardly contain ourselves.

So, we got curious.

Who is this Natan Schottenfels, a seriously lucky dude who laid claim to the king and queen of hip hop's latest masterpiece?

Well, we'll tell you.

jerusalem street The old city of Jerusalem is a maze of tiny streets, and Al-Lahhamin Street is just one of them. (Photo: Neil Howard / Flickr)

He was born in Jerusalem, a city rich in history, culture and creativity. Case in point? The above photo, depicting a street full of vendors and stone in Old City Jerusalem, where Schottenfels likely strolled in his youth.

He's a graduate of Shalom Hartman Institute, a high school in Israel.

The school, founded in 1976, doubles as a research institute. The all-boys high school comprises grades 7-12 and about 350 students.

After graduating, Schottenfels took a liking to video production.

The music video for "Up & Up" features, among other things, Chris Martin lying down on top of the globe. The music video for "Up & Up" features, among other things, Chris Martin lying down on top of the globe. (Photo: YouTube)

He's worked with such artists as Coldplay, Cee-Lo Green and Lykke Li. But more on that in just a sec.

He was nominated for a Grammy.

In 2016, Schottenfels shared the nomination with his collaborators, Gal Muggia and Vania Heymann, for the music video for "Up&Up." The star of the clip, Coldplay lead singer Chris Martin, called it "one of the best videos people have made."

Heymann, for example, once turned a classic Bob Dylan song into an interactive visual masterpiece.

Heymann made international headlines in 2013 for his interactive video of Bob Dylan's "Like a Rolling Stone." Time magazine named it the music video of the year.

These guys sure know how to shake up the video landscape.

Heymann was also the genius behind the "Heavy Bubbles" commercial from Israel-based SodaStream. The video, starring the rather large actor Hafthór Júlíus "Thor" Björnsson from "Game of Thrones," turned out to be an April Fools Day prank that went viral.

Their directing credits span the gamut, from large corporations to music icons.

Before teaming up with Schottenfels, Heymann and Muggia previously worked with "The Voice" judge and R&B singer CeeLo Green as well as directed commercials for American Express, Toyota and Pepsi.

Clearly, these three filmmakers have a long, colorful career ahead of them.


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Related Topics: Music