New app bridges the gap between musicians and fans
Fansino lets artists connect with supporters – and vice versa.
With a multifaceted approach, Fansino works to break down barriers and strengthen the relationship between fans and musicians. The app also can help artists generate additional revenue at a time when many must rely on selling merchandise and playing live shows – rather than selling albums – to make a living.
Developed by two Israeli entrepreneurs, Fansino – available for free on iOS and Android devices – allows musicians to track their online presence on social media, find out who’s listening to their music (the app tracks all major streaming services) and connect directly with fans while they’re actually listening to the tracks. In addition, Fansino can let artists know which people listen to their music most often, unlike more arbitrary social media metrics, such as the number of likes and followers.
“Imagine a 15-year-old girl standing in her room with posters of One Direction all over her walls. And she’s singing into her hairbrush,” Fansino co-founder and CEO Haran Yaffe told Geektime. “And suddenly one of the guys in the poster talks back to her and says, ‘Hey Tiffany, thank you for being our No. 1 fan in Chicago.’”
While the mega-group isn’t using the app (yet), a growing number of acts have placed it in their marketing and promotions arsenal. “Being a relatively new band, Fansino is something we are extremely exited to utilize,” Chris Gentile, bassist for the South Florida rock group Rescue Kid, told the New Times Broward-Palm Beach. “Managing all our content ourselves, we’d be able to pinpoint exactly who’s into our music. I think the coolest feature about Fansino is just being able to be in direct contact with the fans that want to know what’s going on with us. It’s an awesome idea and has the potential to make our lives so much easier.”
Beyond the virtual meet-and-greets, hardcore fans may get real-life face-time with their favorite musicians, too. For example, the app can identify top listeners in a particular area, and the artist can invite them to a pre-concert party or post-show handshake and photo op. (Locating loyal fan bases helps artists plot the best places to tour as well.) Fansino also lets folks connect with others who are into the same bands.
Music lover Curtis Welsh, of Oreland, Pa., sees Fansino helping people have real and meaningful connections with entertainers.
“An artist will now get swamped with tweets and posts on any given day, the majority simply asking for a retweet or a follow, which is not a positive interaction. It's just star chasing,” he tells From The Grapevine. “Fansino seems like a great way for artists to connect with fans who actually are into them for the music and art they produce. Hopefully, it would then lead to positive communication between artists and fans and be more in depth than a simple ‘favorite’ can provide.”
All this increased interaction may lead to additional money for the artists, too. Music fans could spend up to $2.6 billion more annually if they had the opportunity to snag behind-the-scenes access to the artists along with exclusive content, said Fansino co-founder Omri Erez during the company’s successful pitch at the Mobile World Congress.
During the event in Spain earlier this year, Fansino won the Mobile Premier Awards Best App of the Year prize, beating out 800 other nominees (and 16 finalists) from around the world. The popular traffic and navigation app Waze, also developed by Israelis and later acquired by Google, won the award in 2010.
Described as the “Oscars for the mobile world,” the Mobile Premier Awards is the largest cross-platform app showcase in the industry, providing a point of reference for the startup and app community during the Mobile World Congress, according to organizers. The meeting attracted more than 93,000 attendees this year.
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