Here's what it takes to make it as a street fashion photographer
A rising star in the photography world gives us his tips.
In the last decade, street fashion photography has become its own genre within the fashion industry.
Names like The Sartorialist and Tommy Tom are as familiar to fashionistas as the designers who make the clothes.
Asaf Liberfrund, one of Israel's leading street fashion photographers, hopes to have his name mentioned in the same breath someday soon. Though he's only been in the business for two years, his Streetvibe blog has already amassed a cult following. On Instagram, he has nearly 24,000 followers.
Liberfrund has already worked with brands such as Diesel, shoots for American magazine Time Out's Tel Aviv edition and has staged solo exhibitions of his work. He travels to major European fashion weeks in London, Paris and Milan, to photograph top fashion trends and the people setting them.
Since the 31-year-old has been so quick to make a name for himself, we caught up with him to find out his five tips for success.
Find your passion and follow it
"Do your passion. If you're doing it just to be cool ... don't do it. I see so many people who think they will become cool or make a lot of money doing what we do. No, that's not the norm. You've got to do it because you're passionate about it and truly love it."
Have a personal vision
"Be original. So many people are doing the same thing, you've got to create your own visual language or else you will have nothing new to offer. I like to stand back, be invisible and let the action unfold. A lot of people just like to take portraits or whatever and it's become a bit cliche. "
Find the right balance
"Be selective. Don't always just shoot for the money. I've turned down a lot of work because I didn't want to photograph people just because they are celebrities, which is what editors often ask for. And I've worked for free because I wanted to get my name out there. You have to make a living, of course, but it's a delicate balance."
Know your limits
"I don't shoot men's couture shows because right now I don't have the resources for it. Instead I focus on women's couture shows and I've been able to establish myself in that field. If you try to stretch yourself when in reality you can't handle it, you'll eventually be tripped up by the demands of the profession."
Work with what you've got
"It doesn't really matter what camera you have. I know one editor at a major magazine who shoots with an iPhone at shows and another who shoots with an inexpensive Canon. It's all the same. It matters what you're shooting, not what you're shooting with."
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