6 things to know about Guy Oseary, the man behind Madonna, A-Rod, U2 and more
The careers that this entertainment guru has helped develop may surprise you.
Fans of celebrities never seem to realize that they're not keeping up their "brands" all by themselves. Whenever a star is called up to accept an award, there is a laundry list of people to thank, to the point that the orchestra plays them off the stage: every star has a "team" of managers, agents, stylists, accountants, publicists, and other people that help make them look good.
One of those names stars happen to mention lots is Guy Oseary. His United Management company represents a surprisingly long list of star clients, from Naomi Watts to Ashton Kutcher to Marisa Tomei to Madonna to U2. But that just scratches the surface of what Oseary, born in Jerusalem in 1972, has been able to accomplish in his extraordinary Hollywood career:
He started working for Madonna's Maverick Records at age 17
Madonna and Guy Oseary attend the 'Alexander McQueen: Savage Beauty' Costume Institute Gala at The Metropolitan Museum of Art in 2011. (Photo: Larry Busacca/Getty Images)
Oseary and his family moved from Israel to Los Angeles when he was in his early teens. According to the bio on his Facebook page, he started developing talent at the ripe old age of 15. By 17, he was working as an A&R man for the record label that was to become Maverick Records. One of Maverick's co-founders was Madge herself, and Oseary has been instrumental in her career ever since (more on that in a moment). Oseary quickly rose to become the company's chairman and a partner, helping to develop the careers of The Prodigy, Alanis Morissette and others.
He helped bring Twilight to the big screen
Fans line up to have posters autographed by Kellan Lutz and Nikki Reed, who appear in 'The Twilight Saga: New Moon,' in New York in 2009. (Photo: Andy Kropa/Getty Images)
Even after leaving Maverick Records in 2004, he was still CEO of Maverick Films, and he retained the name after splitting from his business partner in 2008. Under the Maverick Films label, he's credited as an executive producer for the first four Twilight movies. He's also the executive producer of Rob Zombie's movies House of 1000 Corpses and The Devil's Rejects. And insomniacs all over the country might also recognize his name as an executive producer on Last Call with Carson Daly.
He's more than just Madonna's manager
Guy Oseary takes a photo of Madonna at the 'W.E.' premiere at the Palazzo Del Cinema during the 68th Venice Film Festival on September 1, 2011 in Venice, Italy. (Photo: Frederic Nebinger/Getty Images)
In fact, he only started managing the pop superstar in 2005, a year after leaving Maverick Records. Since then he's not only overseen her most recent albums and several very successful tours, he also released two books of his concert photography from those tours: Madonna Confessions and Madonna: Sticky & Sweet. His music management company, also called Maverick, has big clients such as Alicia Keys, OneRepublic, and Pharrell Williams.
He's the man behind U2's deal with Apple
Apple CEO Tim Cook (L) greets the crowd with U2 singer Bono (R) as The Edge looks on at the iPhone 6 launch event in September 2014. (Photo: Justin Sullivan/Getty Images)
Oh, yeah, he also manages a little band called U2. His company took over the band's management in 2013 when their longtime manager retired. A few months later, he negotiated the deal with Apple that brought Bono and company's latest album Songs of Innocence to millions of iTunes accounts for free. (Of course, not everyone was happy about that; he told Mashable that "there are people who are going to be thrilled to get a gift. There are people who are not going to care to have this gift. We knew all of that going in. No surprises here.")
He's managing Alex Rodriguez's "image"
Alex Rodriguez and Guy Oseary in 2008. (Photo: Stephen Lovekin/Getty Images)
In 2007, A-Rod became Oseary's first sports client. "He’s focusing on baseball and needs someone whose interests are aligned," he told Variety at the time. "This is to help him have more control of his image and brand." How Oseary will help Rodriguez come back to baseball after a PED-related one-year suspension is anyone's guess.
His IMDb listing has three acting credits
Adam Sandler attends Columbia Pictures' screening of 'You Don't Mess With The Zohan' in New York. (Photo: Rob Loud/Getty Images)
Oseary has cameos in both Charlie's Angels movies, one as a DJ and another as that notable character "Restaurant Patron." He also had a short role in Adam Sandler's comedy You Don't Mess With The Zohan, as "Avi." "Not exactly what you'd expect from Madonna's right hand man," wrote the LA Times.
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